Thrive Causemetics
Senior Software Engineer (Jul 2024 – Present). Leads performance, extensibility, and platform decisions on a global, high-traffic Shopify Plus storefront.
- Resolved middleware asset charges overage by refactoring the integration + data flow.
- Reduced risk of potential lost revenue by stopping incorrect asset counting/usage.
- Documented the decision path so ops and engineering could maintain the behavior confidently.
- Cut load times by roughly 0.5 seconds on high-revenue product detail pages.
- Implemented structured bug triage and reporting to prevent regressions.
- Focused on Core Web Vitals and conversion-critical surfaces (not vanity metrics).
- Scoped, pitched, and authored a reversal from headless architecture toward native Shopify.
- Goal: reduce total cost while enabling Shopify’s native AI features and future platform launches.
- Project ongoing with parallel data migration tooling to minimize disruption.
- Led Shopify Pixel implementation work aligned to modern tracking patterns.
- Completed Checkout Extensibility migration to reduce technical debt.
- Worked through Discount Functions so product and merchandising teams can ship faster.
- Audited, documented, and cleaned up Google Tag Manager to remove out-of-use pixels.
- Improved signal quality for performance work and experimentation.
- Built operational checklists for safe rollout + rollback.
- Customized integrations with key third-party services to align with the storefront architecture.
- Balanced build-vs-buy decisions with maintainability and team handoffs.
- Partnered with cross-functional teams to ensure integrations remained stable under peak demand.