The Good Agency
Co-founder / Software Engineer (Jul 2013 – Jul 2022). Tech lead-as-a-service; shipped MVPs and commerce solutions for Shopify merchants across many brands.
Selected client work
- Challenge: a Scandinavian art brand needed browsing that felt like a high-end gallery, not a cluttered e-commerce catalog.
- Custom metafield taxonomy powering filters for medium, style, size, and color.
- Frontend filter logic that kept an editorial, gallery-like presentation while staying as fast as a technical search tool.
- High-fidelity UX aligned to the brand’s minimalist aesthetic without trading away SEO or performance.
- Challenge: a large omnichannel brand (Best Buy, Staples) needed Shopify architecture that could serve multiple global regions at once.
- Multi-store management: configured and maintained internationalized Shopify stores for UK, EU, and Canada.
- Localization: multi-currency checkouts, localized content, and regional product availability.
- High-volume stability across global traffic with consistent behavior and parity across regional storefronts.
- Challenge: launching a luxury line carried at Neiman Marcus and Saks required a storefront that felt as refined as the jewelry.
- 0-to-1 build: scoped and delivered the full Shopify storefront, including UX direction and theme architecture.
- Complex data modeling with deep metafields for high-value attributes (metal type, stone carat, and more) to power granular filtering.
- Client training: built and delivered a program so the internal team could confidently manage high-value inventory after go-live.
- Bootstrapped a digital agency and pivoted into a tech lead-as-a-service model.
- Shipped MVPs for non-technical founders to get from 0 to 1.
- Delivered end-to-end outcomes using fullstack Node.js work starting around 2015.
- Moved into building custom commerce solutions for SMB Shopify Plus merchants around 2019.
- Provided feature specs and best-practice guidance to keep delivery aligned with storefront goals.
- Focused on clean code, thorough documentation, and careful handoffs.
- Depth case studies: Enkel Art, Rocketbook, Syna Jewels (see above).
- Trellis-era and agency brands: Conair Wetbrush, Kuiu, Johnny Cupcakes, West Paw, The Slow Label.
- Also: Sammy Hagar Red Rocker, RoboBurger, Cameler, ACO Skincare, Slate Milk, Nest NY, and more.
- Acted as escalation point for Shopify and frontend issues spanning JavaScript, HTML, and CSS.
- Ensured delivery by turning requirements into shippable technical specs.
- Maintained a steady operating model for remote and offshore async collaboration.
- Expert level in Liquid, JavaScript, CSS frameworks, and Web Components.
- Experience with Tailwind-driven design systems and storefront architecture patterns.
- Comfortable combining backend systems with Shopify integrations (Node.js, MySQL, serverless).
- 7+ years working with remote teams, including collaboration with offshore async groups.
- Built habits and documentation style that made async delivery reliable.
- Enjoyed the workflow: concise updates, careful handoffs, and predictable execution.