Birdy Grey
Senior Software Engineer (Jul 2022 – Jul 2024). First in-house engineering hire; owned storefront architecture and shipped made-to-order + ops-driven experiences.
- Built made-to-order logic using Shopify metafields to message at each storefront stage.
- Coordinated PLP/PDP/cart/checkout experiences so customers understood timelines and requirements upfront.
- Designed for maintainability so ops and retention teams could iterate without fragile hacks.
- Routed order data to the correct downstream system so production could be directed to the right warehouse/facility.
- Collaborated with ops teams to validate edge cases (sku/timeline/fulfillment constraints).
- Ensured the architecture supported operational reality, not just ideal flows.
- Delivered an order tracking experience via Aftership tracking integration.
- Built custom email flows with timeline context, including cut/sewn vs ready-to-ship messaging.
- Coordinated with retention teams to keep customer-facing communication clear and accurate.
- Partnered with operations and retention teams on complex timeline messaging requirements.
- Turned workflow constraints into customer-friendly messaging rules.
- Improved consistency across notifications and storefront surfaces.
- Owned custom Liquid storefront architecture supporting eight-figure revenue.
- Led migration from legacy JS/CSS frameworks to modern patterns for scalability and stability.
- Introduced SDLC processes: version control, release rotations, code review, sprint retrospectives.
- Optimized site speed with ~10% page load time reduction, supporting conversion lift (~0.5%).
- Improved ADA compliance for stricter accessibility requirements.
- Maintained focus on performance and usability during feature delivery.