Trellis
Technical Lead (Shopify Plus). Led a small engineering team and shipped enterprise storefront enhancements across multiple brands.
- Shipped Shopify Plus storefront enhancements aligned to merchandising and campaign needs.
- Implemented integration patterns with common commerce tooling (search, reviews, lifecycle, promos).
- Improved performance and storefront stability with repeatable front-end patterns.
- Supported operational workflows around launches, inventory realities, and promo constraints.
- Delivered Shopify Plus improvements focused on high-intent PDP/PLP flows and conversion reliability.
- Integrated third-party services and APIs with a maintainable approach (build vs buy decisions).
- Hardened UX and performance for high-traffic campaigns and seasonal drops.
- Partnered with stakeholders to translate requirements into scoped, testable technical work.
- Optimized the storefront for high-intensity drops and peak-demand product launches.
- Built merchandising and PDP patterns that stayed stable under surge traffic and inventory constraints.
- Tightened launch QA, operational checklists, and post-release follow-through for limited releases.
- Balanced brand storytelling with reliable conversion paths during high-stakes release windows.
- Focused on brand storytelling and sustainability narratives through custom frontend features.
- Shipped theme enhancements that surfaced mission-driven content without slowing discovery or checkout.
- Aligned collection and PDP patterns with long-lead editorial campaigns and evergreen product education.
- Supported ongoing ops: content updates, promos, and cross-brand releases where timelines overlapped.
Specialized storefronts (quick hits)
- Delivered custom storefront features for a fast-growing CPG brand with heavy product-education needs.
- Built patterns that made formulation, benefits, and usage stories easy to scan on PDPs and landing pages.
- Supported iterative launches as the catalog and claims evolved with retail and DTC growth.
- Kept performance and maintainability in mind as content density increased.
- Managed high-end fragrance UX enhancements for a luxury-minded audience.
- Refined PDP and collection treatments to match premium positioning and sensory storytelling.
- Coordinated release-ready QA around sensitive inventory, pricing, and seasonal collections.